The China Golden Rooster Award has signed a “Ten-year Covenant” with Xiamen, China, and it will be held in early November this year

At the conference, Zhang Hong, member of the Party Leadership Group and secretary of the Secretariat of the China Federation of Literary and Art Circles, and secretary of the branch Party Leadership Group of the China Film Association, announced that, after the study of the China Federation of Literary and Art Circles and the China Film Association, The China Golden Rooster&Hundred Flowers Film Festival and China Film Golden Rooster Award Ceremony had been held in Xiamen for ten consecutive years since 2019. The 2023 China Golden Rooster&Hundred Flowers Film Festival and China Film Golden Rooster Award Ceremony will be held in early November.

Li Huiyue, Deputy Secretary of the Xiamen Municipal Party Committee, attended the promotion conference and delivered a speech.

The China Golden Rooster&Hundred Flowers Film Festival

The China Film Golden Rooster Award Strategic Cooperation Signing Ceremony

Cao Jun, member of the Party Leadership Group and Deputy Secretary General of the China Film Association, and Zhuang Rongliang, Vice Mayor of Xiamen Municipal People’s Government, jointly signed a strategic cooperation agreement on The China Golden Rooster&Hundred Flowers Film Festival and China Film Golden Rooster Award Ceremony on behalf of both parties. 

According to the agreement, the China Film Association and the Xiamen Municipal People’s Government will establish a long-term and stable strategic partnership, strengthen the implementation of the main activities and supporting activities of the film festival, further enhance the brand effect of the film festival, promote the deep integration of the film festival and Xiamen, create the “Golden Rooster+Xiamen” brand and logo, and promote production and city with festivals.

It is clear in the agreement that the China Film Association will support and promote the introduction of various industrial resources that will help enhance the influence of the Golden Rooster brand and promote the agglomeration of Xiamen’s film and television industry, including well-known filmmakers, film event brands, leading film and television enterprises, film technology talents, film and television investment institutions, etc. The Xiamen Municipal People’s Government will continue to strengthen the infrastructure construction of the city’s film and television industry development, reflect the characteristics of the Golden Rooster brand, strengthen the gathering of brand resources, and continuously improve brand awareness and service industry development capabilities.

Xiamen Cultural Film and Television Industry

Development situation and policy recommendation

The person in charge of Xiamen Film Festival Co., Ltd. introduced The 2023 China Golden Rooster&Hundred Flowers Film Festival.

To assist cultural film and television enterprises in becoming bigger and stronger.Xiamen combines the development trend, current situation, and policy implementation of  the cultural film and television industry

Several Measures for Promoting the High Quality Development of the Cultural Industry in Xiamen City was launched, including nine measures in four aspects: vigorously cultivating market entities for the cultural industry, actively promoting the aggregation and development of the cultural industry, increasing support for the development of digital cultural industry, and continuously improving cultural and financial support methods, to attract high-quality cultural enterprises to invest and develop in Xiamen, and support local cultural enterprises to grow and strengthen; Several Measures to Promote the High Quality Development of the Film and Television Industry in Xiamen was launched, covering ten measures in six aspects: supporting the development of the digital film and television industry, cultivating and strengthening the market entities of the film and television industry, actively supporting the creation and distribution of high-quality film and television products, supporting the holding of film and television festivals and exhibitions, actively attracting film and television crews to come to Xiamen for filming, and increasing the cultivation of film and television talent development, to promote the high-quality development of the film and television industry in Xiamen.

In recent years, Xiamen has gathered natural beauty, cultural heritage, and policy benefits to create a cultural center, an art city, and an island of music. Taking the China Golden Rooster&Hundred Flowers Film Festival as an opportunity to promote production and the city through festivals, the Supplementary Provisions on Further Promoting the Development of the Cultural Industry and the Several Provisions on Further Promoting the Development of the Film and Television Industry and other supporting policies were issued, opening up infinite vitality for the development of the cultural film and television industry.

Over the past five years of policy implementation, a total of over 600 million yuan has been disbursed, benefiting over 1000 enterprises. The average annual growth rate of the number of legal entities in the cultural film and television industry is 10.2%, increasing from 17925 to 25945; The average annual growth rate of revenue is 17.8%, increasing from 104 billion yuan to 201.79 billion yuan. The added value accounts for over 5% of the city’s GDP, and has become an important support for Xiamen’s economic and social development.

The average annual growth rate of revenue in the cultural film and television industry is 17.8%.[Photo/xmtv.cn]

National level parks and demonstration bases have been successively approved, including the National Cultural and Technological Integration Demonstration Base, the National Cultural Export Base, and the China (Xiamen) Intelligent Audiovisual Industry Base, forming a gathering area for industries such as film and television, animation and games, online audiovisual, artworks, digital publishing, and creative design.

The new policy for this comprehensive upgrade is more targeted, valuable, and more efficient and convenient to implement.

The new policy mainly highlights three major characteristics:

One is to highlight project driven efforts and focus on supporting large and strong enterprises. It is needed to focus on supporting major projects, encouraging Xiamen’s high-quality products, and cultivating industrial ecology, such as the highest policy of 5 million yuan for high-quality project creation.

The second is to highlight digital empowerment, seize the new track of technological development, and vigorously support the deep integration of digital and cultural film and television development. For example, the highest policy investment in digital film and television is to achieve 10 million yuan.

The third is to highlight the full coverage of the industrial chain. The policy provides support throughout the entire chain of creation, filming, production, and promotion, while ensuring the full range of factors such as technology, services, and talent. It also covers events such as premieres and festivals, as well as one-stop professional services throughout the entire cycle.

As an annual grand festival of the Chinese film industry, the China Golden Rooster&Hundred Flowers Film Festival integrates film awards, film exhibitions, film forums, venture capital activities, artists going to the grass-roots level and other film cultural activities, gathers a large number of international high-quality films, institutions and people, and creates a high-end and high-quality exhibition, exchange, and trading platform.

A ceremony for awarding licenses to film festival partners

and signing contracts with potential partners.